A Thought Exercise About Doubling Your Prices

A Thought Exercise About Doubling Your Prices

 

 

 

It’s a thought exercise, the idea of doubling your prices, possibly losing clients, and still making more money. There is a reason that I put this thought out there. I’m not saying to go do this. I am asking you to think about this: if you doubled your prices, and lost 50% of your clients, why would you still make more money? At first glance, it seems like you’d make the same as before. But wait. When you have fewer clients to take care of, overhead goes down. Payroll- down. Utilities- likely down. Fixed costs stay the same, but the variables will go down. Cleaning/Feeding/Medical Supplies costs- down.

So yes, it is possible, even likely, that if you were to DOUBLE your prices for your pet care services, and even if you lost HALF of your clients, you would make more money. And, speaking from experience, I bet you wouldn’t lose that many customers.

What would your life gain, by having more money come in? What would you be able to provide for your clients, and yourself? Think about it.